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Nothing Happens Until Somebody Sells Something: How to Improve the Process

You may be familiar with Arthur “Red” Motley’s quote, “Nothing happens until somebody sells something!” Leaving aside the extent to which Motley’s perspective might or might not be true, effectively managing the sales process and maintaining a path of steady … Continue reading

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Anatomy of a Communication Message

Communications to members or clients is considered by many outside observers as marketing. Though in a broad sense, it is, it is also much more. It is mass communication to a large swath of fans of your organization with a … Continue reading

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